Finally, the long awaited debut of Tom Brady's UGG Austrailia commercial is here. The company has taken a hard swing at shaking the stereotype of being a fluffy boot and pink slipper company with this spot, which I think turned out pretty good.
The Mos Def song sets a pretty gritty atmosphere, as does the camera work. Having said that, I still don't think I could manage to slip a pair of shoes adorned with their logo on my feet.

How about you? Do you view the UGG company in different light after this? How about Brady's relationship with it?